Hydrogen Peroxide (bleach) destroys Tyrosinase—the enzyme that produces the body's natural colouring agent Melanin. This ultimately destroys the natural hair colouring mechanism altogether, turning even your naturally coloured hair into permanent whites on prolonged usage.

Indus Valley New Damage-Free Gel Colour is a Hydrogen Peroxide-free formulation that prevents further increase of greys. The hair colour works with activated Oxygen depositing light brown colour on the outside of your hair strands, resulting in naturally lustrous hair.

Ammonia in chemical hair dyes sucks out the natural oil or sebum, allowing the moisture to escape from the hair. This in turn, makes your hair dry, rough and brittle and results in breakage and hair fall. Indus Valley New Damage-Free Gel Colour is free from ammonia, thus, it does not damage the hair cuticles, while being gentle on your hair and skin.

The Gel Colour is made with the wholesomeness of 8 precious organically grown herbs like Amla, Aloe Vera, Jojoba, Henna, Indigo, Orange, Sunflower and Wheat Germ. Regular application of the gel colour, thus, allows your hair to reap their amazing benefits and become healthier and more nourished in the long run.

The Gel Colour is vigorously laboratory tested and is also recommended by Doctors. In this way the hair colour suits normal skin and all hair types. However, some people may still be allergic to certain herbs or pollen, so we strongly recommend taking the patch test of 48 hours before use.

In case you are allergic to chemical hair colours, it is advised to opt for Indus Valley New Hypo Allergic Aqua Color.

For all these reasons, Gel Colour is preferred by people in more than 25 countries.